Your customer chooses, you make it.
The order lands ready.

I build custom configurators for shops that make things to order. They sit where you already sell, inside the limits you set.

Alessandro Baroni

I’m Alessandro Baroni. I work from Oristano, in Sardinia.

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This is an example. Your configurator would work on the product you actually sell.

What your customer does without messaging you

  1. Configures

    Picks the text, the sizes, the materials — or whatever matters on your product. Only from the options you allow.

  2. Sees it

    Turns the part and sees every side of it while they change it. No mockups to redo, no “can you show me first?”.

  3. Orders

    The order lands complete and already inside your constraints. Open it and make it.

Who’s behind this

I'm a husband and a father, and a software developer — on my own only recently, after more than ten years mostly with large American companies that sell online.

I went independent trying to put that work together with my own hobby, 3D printing. It took me to shops that make things to order — from one-person workshops to far bigger operations — and to learning how they actually work. The scale changes, the problem doesn't: the product is good, and the website doesn't show it.

I build configurators for people who make to order. It isn’t an off-the-shelf product you fit yourself around — each one starts from the part you sell, the materials you stock and the limits your machine gives you.

It runs on your site under your name, not mine.

How it starts

  1. You tell me about the piece

    What you sell, what customers ask you for, what they must not be allowed to choose. Twenty minutes on a call or over WhatsApp.

  2. I show you yours

    I take one of your products and show you what the configurator would look like on that, instead of on a name plate.

  3. We set the limits

    Sizes, materials, thicknesses, what your machine actually holds. That is what I build to, and it is what comes back to you.

  4. It goes on your site

    Installed where you already sell, under your name. From then on the orders arrive ready.

Time and price depend on how complicated the piece is. You get both in my first reply, before anything starts.

Want to see how this would work on your product?

Send me a message and we'll talk it through. You'll get me, not a form.

Message me on WhatsAppSend me an email